The Yerevan Street Shoe Project
Armenia — By Liana Aghajanian on June 23, 2011 11:59 pmTell the high heel loving girls of Yerevan that their shoe choices have been known to cause some serious medical problems in the form of torn ligaments and broken ankles, and they’ll probably shrug it off with a chuckle. For the thousands of women who wear the platforms, wedges and pencil heels among the (sometimes) wobbly streets of Armenia’s capital so effortlessly, the allure of the high heel is too good to pass up – whether it means wearing them on a night out with friends, to school, the supermarket or just strolling down the street.
Born out of the fascination of the heels around Yerevan, and the women who easily glide down the street with them on, The Yerevan Street Shoe Project aims to document this phenomena all summer long. Follow along on Flickr, or look for occasional updates here.




All photos by L.Aghajanian/ © ianyanmag
Tags: Armenia, armenia fashion, fashion, street fashion, yerevan




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3 Comments
What really caused me confusion was wondering how Armenian women brave the winter, icy, snowy, slippery condition in similarly heeled winter shoes. I slipped enough as it it was in sensible, flat heeled, winter boots during my four years in Armenia.
They’re amazing high heel walkers for sure!
The fashion “sense” of these girls/women continues to amaze. Thankfully, many younger females are opting for sensible soles and heels.
And, by the way, you guys should do a photo series on the ever upward moving seams on dresses and hot pants.
Walk around Abovyan St and Republic Square any evening and you’ll see some sights that would have caused heart attacks just a few years ago.
Thank god Armenia has no local version of Iran’s morality police.
And since we are on the subject of “fashion” and what makes something in or out of “fashion”, why do so many females in Armenia sport those plucked eyebrows that leave just brows the width of pencil lines? What happened to those dark, sexy Armenian eyebrows heralded in song and verse? Do so many pluck their brows because they want to appear more European and less Asian. What a tragedy…
I’ve never wore heels. I think my comfort and the health of my feet are way much more important than “looking good”. I once heard a famous Peruvian designer saying that the heels have to be as high as possible, and as pointed as possible. Is he going to pay podiatrist bills for all those girls who’ll listen his advice? I really doubt it.
I’ve received those chuckles more than once.
All the best from Lima, Peru.
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